The Google Ads Copy Formula Most People Get me be honest, when most people set up a Google Ads campaign, they spend all their energy on bidding strategies and budgets. The actual ad copy? It gets maybe 20 minutes of rushed attention. And that’s exactly where a lot of money goes down the drain.Someone builds a technically solid campaign, picks decent keywords, sets a reasonable budget, and then the results are just… flat. Average CTR, high CPC, mediocre quality scores. The problem wasn’t the targeting. It was the copy. https://anirup.com/google-ads-copy-formula/